What We Do

1. PPC & Advertising

We manage your Amazon advertising from the ground up — structuring, launching, and continuously optimizing campaigns to drive efficient, profitable growth.

• PPC account setup, structuring, and ongoing management
• Campaign creation, maintenance, and match-type optimization
• Keyword and ASIN targeting assessment
• Ad creative and copy review
• DSP advertising strategy
• Promotional tools implementation

2. Catalog, Content & Creatives

We build and refine your product catalog and brand presentation to convert more browsers into buyers.

• Catalog setup and ASIN creation
• Listing copy: titles, bullets, and descriptions
• Backend search term optimization
• Main and secondary product images
• Enhanced Brand Content / A+ Content, including Brand Story
• Brand Board and style guide creation
• Video and advertising creative assets
• Listing compliance updates

3. Strategic Analysis

We look beyond the dashboard to give you a full picture of your brand’s health and opportunities on and off Amazon.

• Competitive and category benchmarking
• Reviews and ratings strategy
• Brand registry and protection
• Brand consistency assessment
• Amazon fee and fulfillment review
• Cross-platform analysis (Shopify, Walmart, Klaviyo)
• New product launch assessment
• Inventory and procurement strategy

4. Account Management

We operate inside your Seller Central account as an extension of your team, handling the day-to-day platform work that keeps your brand selling without interruption.

• Order and fulfillment monitoring, including FBA shipment tracking and stranded inventory resolution
• Inventory health management: restock planning, aged inventory surcharge mitigation, and removal orders
• Pricing management and Buy Box monitoring across your catalog
• Account health oversight: policy violation response, listing suppression resolution, and performance notification triage
• Case management with Seller Support, including escalation and appeal drafting
• Returns and reimbursement auditing, including FBA discrepancy claims
• Promotions, coupons, and deal submissions for Prime Day, Black Friday, and seasonal events
• Tax and compliance document management, including CPC and safety documentation requests
• User permission auditing and third-party tool access review

Why this requires account access

Account management is hands-on work. Monitoring inventory, responding to account health notifications within Amazon’s 48-hour windows, and resolving suppressed listings all require direct access to your Seller Central account. We cannot do this work from the outside, and delays measured in days cost real revenue.

5. Tools & Access

We equip you with the reporting and platform access to stay informed and make decisions fast.

• 24/7 dashboard reporting
• Monthly reporting and strategic check-ins

Our expertise

Rio Roo has managed Seller Central and Vendor Central accounts across health and beauty, home goods, education, consumer packaged goods, and apparel since 2019. Our team spans the US, Europe, and Asia, which lets us cover account health monitoring across time zones. Ninety-three percent of our clients continue working with us past thirteen months, and our clients have averaged 42% annual revenue growth in each of the past four years.