We empower growing Brands to Dare Greater Things on Amazon.
Experience our people-led, data-driven approach to transformative growth.
The Challenge
70% of Amazon brands sell less than $100K annually. 84% sell under $1M annually. (Jungle Scout)
91% of surveyed Amazon sellers stated that they felt like the Amazon platform was stacked against them. (Internal Data)
What’s Possible?
We help create and execute the confident strategy our clients need to grow their established brand on Amazon.
We’ll bring the PPC-driven analysis, deep platform knowledge, and listening skills; you bring the passion that empowered you to take the risk and start your brand in the first place. Together, we’ll carve a way through the Amazon jungle.
With our unique, collaborative approach, we can help you gain and keep more customers more cost-effectively.
42% - Average annual revenue uplift for each of the past four years across all Rio Roo clients.
93% of Rio Roo Consulting's clients continue to work with us after 13 months.
Holistic strategy, informed by PPC - the Rio Roo® way
- Realistic expectations: we don’t make promises we can’t fulfill
- No long-term contracts: we go month to month
- Regular reporting and check-ins: 24/7 analytics dashboard access, plus summary reports monthly with actionable recommendations and questions
- Clear communication: Access via phone and email in addition to monthly kaizen calls
Amazon Brand Management and Consulting
Analysis that goes beyond the numbers.Insightful, data-driven advertising management goes further than charts and the Campaign Manager. Your ad performance is less than half the story of your brand on Amazon. We combine hands-on management of ads with non-PPC “organic” metrics and qualitative analysis to help guide your brand to the next level.
A consultative approach driven by principles, not merely SOPs.Just as perfection is so often the enemy of the great, “best practices” are the enemy of better practices. We don’t shoehorn our clients, their accounts, or their situations using simple assumptions.
An eye for ideas beyond just bid, keyword, and listing optimization.When we have an idea to share, we’ll reach out – and we hope you’ll do the same for us.
We’re your advocate.When questions arise, Amazon gives you 48 hours to respond, and Seller Support responds with banal copypasta. We’re no strangers to devising policy-compliant strategies to solve problems. And if it’s not in our wheelhouse, we’ll gladly provide a referral to a trusted partner.
Straightforward honesty.We love for our excitement and optimism to mean something.
How it all Works
We'll discuss the background, identity, and direction of your brand on Amazon.
I’ll ask clarifying questions and listen attentively to your answers. You’ll have an opportunity to ask questions every step of the way.
We’ll zero in on the core strategic need you’re facing in the near term, and determine the best options to address that need.
If it seems like we can help you, we’ll discuss an account audit to determine:
- The overall level of health of your account and its key components: catalog PPC, programs, and some focus products period
- Whether our initial strategy is supported by the evidence period
- A clear plan of action to help you achieve your goals
Brands we've helped grow
Stories We've Helped Tell
David I.
Founder
Durabak
He has a keen understanding of product market fit and how to represent your product on Amazon to help you achieve logarithmic growth.
He also takes care of all the nitty gritty that is necessary to successfully scale your business on Amazon.
I can't say enough good things about him and feel very fortunate that he is part of our team!
Vlad R.
Co-founder
Skintensive
From excellent communication, to beyond thorough reporting, well conceptualized ideas, and most importantly; results, this has been and continues to be a very positive experience.
If you want to grow your brand, you owe it to yourself and your future to work with Matt and his team.
Jake P.
Founder
Modern Timber Craft
He takes care of everything PPC so that I am free to handle other parts of the business, and having that peace of mind as a small-business owner is invaluable.
Over the past 4 years, we've worked together to achieve significant results and I have no doubt that we will continue doing that in the years to come.
Debbie C.
Founder
Rui Smiths
Your work has been great.
I just looked at the last month of Total Users on GA4 — we are up 75% versus the same month last year.
I think that’s due to being pushed to work harder on blog posts. I knew that would be good, but I had no idea it would be THAT good.
We are now organically #1 for every one of our important keywords and phrases that I could think of.
Jim B.
Owner
KidCarpet.com
What Our Clients Say
We’ve worked with Matt Baatz / Rio Roo Consulting almost from the beginning of our company. He has been an integral part of the growth of our company and has been with us as our yearly sales grew from 5 figures to 6 figures and now to 7 figures.
He has a keen understanding of product market fit and how to represent your product on Amazon to help you achieve logarithmic growth.
He also takes care of all the nitty gritty that is necessary to successfully scale your business on Amazon. I can’t say enough good things about him and feel very fortunate that he is part of our team!
Vlad R., Skintensive
In a period of time where large agencies and sole proprietors alike seem to miss the mark on what actually matters and genuinely lack interest in your brand, Matt and his team have been a needle in a haystack.
From excellent communication, to beyond thorough reporting, well conceptualized ideas, and most importantly, results, this has been and continues to be a very positive experience.
If you want to grow your brand, you owe it to yourself and your future to work with Matt and his team.
Jake P., Modern Timber Craft
Get In Touch
About Matt and Rio Roo®
I’ve worked alongside fascinating people and their brands since 2018, when I launched Rio Roo. It rapidly became my sole occupation.
Our clients operate in nine different countries and include renowned physicians, Olympic athletes, celebrities, and other hardworking entrepreneurs of all stripes. Their companies range from two to >400 years old.
We've been working with Matt since the start of our Amazon journey. He got us all set up and launched, and we've never looked back. He's done a phenomenal job positioning us in the Amazon ecosystem, and developing it into a large part of our pre-existing revenue structure. Just when I think we've plateaued, Matt is researching and identifying new growth opportunities for us.
Over the years, I've brought Matt and the team to help on several other businesses we've operated, and I'm always amazed how familiar he is with all the random industries and products I throw his way. At the end of every conversation, I feel like he knows more than I do about my own products. But all in such a humble way. He's so eager to learn from others, and sharpen his tools. His familiarity with Amazon and ability to get things done in the oftentimes frustrating and overly complex Amazon world also sets him apart. Where most people would give up, Matt sees opportunity. But even more impressive is his honesty. He'll tell you if he feels he can't do more for your account, or if he won't be able to add more growth value for you. In short, he's both a gentleman and a scholar .
I've worked with many many marketing agencies over my years, but Matt isn't just another agency, I feel like he's part of the team, a colleague, friend and passionate about his client's success. Definitely give RioRoosevelt a shot, you won't regret it!