Your First 90 Days with a PPC Consultant: What to Expect and How to Maximize Results

Hiring a PPC consultant is a powerful step toward scaling your Amazon business, but knowing what to expect and how to prepare for success during those critical first 90 days can make all the difference. Let’s break it down for you.

Why You Need a Consultant in the First Place

Before diving in, let’s set the stage with some eye-opening context culled from our 10+ years of experience working with Amazon sellers:

70% of Amazon brands sell less than $100K per year
84% sell under $1 million annually
And a whopping 91% of sellers feel like the platform is stacked against them

Most brands are battling uphill. A PPC consultant brings data-driven experience, strategic insight, and tactical skill to help you tackle these obstacles head-on.

The Timeline For Success

Weeks 1–4: Diagnostic & Strategy Blueprint

Phase A – Audit & Discovery

The PPC consultant reviews your current PPC account, including structure, KPIs, and campaign setup.
The consultant analyzes performance data, such as ACOS, ROAS, keyword trends, and seasonality.

Phase B – Goal Alignment & Strategy Mapping

The consultant helps you set clear objectives: Are you focused on visibility, profit, or a mix?
The consultant then drafts a tailored PPC strategy: keyword targeting, bid levels, budget allocation, and key performance metrics.

What you’ll walk away with: A comprehensive audit and customized 90-day PPC playbook.

Weeks 5–8: Build, Launch, Refine

Phase C – Campaign Setup & Roll-Out

Based on a mutually-agreed-upon strategy, the consultant launches new campaigns or revamps existing ones.
The consultant applies tactical optimizations: negative keywords, bid adjustments, and A/B testing of ad creative and targeting.

Phase D – Real-Time Monitoring & Optimization

The consultant drives weekly adjustments driven by performance data.
The consultant ensures close coordination between your team and the consultant’s team to ensure that the client and the consultant are on the same page.

Result: Campaigns evolve from setup to momentum, with metrics improving week by week.

Weeks 9–12: Scaling & Steering Toward Long-Term Growth

Phase E – Expansion & Scaling

Based on campaign performance, the consultant duplicates winning campaigns, broadens keyword targets, and fine-tunes bids.
The consultant introduces advanced tactics: dayparting, placement adjustments, and tailored ad copy.

Phase F – Reviewing, Refining & Hand-Off

The consultant conducts a full-cycle performance review against initial goals.
The consultant creates a long-term PPC roadmap covering budgets, keywords, launch cycles, and automation tactics.
The consultant sets clear communication protocols for ongoing management, both internal and external.

Milestone: You’ll have the best of both worlds — optimized campaigns, as well as a self-sustaining PPC machine.

What Success Looks Like At Rio Roo

Our 5, 6, and 7-figure clients averaged 42% annual revenue growth every year for the past four years.
93% of our clients stayed on past 13 months, proving that a smart, PPC-based strategy drives sustainable business growth.
We’re the #1 Upwork service provider for Amazon stores, and have grown a lot slowly and steadily.

Maximizing Your 90-Day ROI With Us.

Be data-ready: We provide access to a 24×7 analytics dashboard, Amazon PPC, and inventory data early on in the brand cycle.
Engage actively: We treat weekly check-ins as essential, not optional.
Implement fast: We follow up any analysis with action. Once a strategy is proven effective, we waste no time in deploying it for your brand.
Share transparency: We share strategies and summary reports with actionable recommendations and questions so you get enough visibility to act decisively.
Sustainability plan: We will go through a reality check with you after 90 days, a transition plan, ongoing fees, and scalability. We don’t make promises we can’t fulfill.

With defined milestones, aligned expectations, and frequent communication, your first 90 days with a tried and tested PPC consultant like us can take you from being down in the weeds to confidently steering a data-driven PPC engine, just like our other clients, who have experienced substantial growth and long-term results.