Repricing The Narrative
How we Drove a 53% Profit Surge
Key Results
+53%
Net Profit Growth from September 2024 – March 2025 compared to the previous year
TACoS of 17-19%
Outperformed the competitive benchmark of 20-25%
ACoS Remained Steady at 24-29%
Despite price increases and the category average of 30-35%
Substantial Sales Increase
Across all sources as a percentage of overall totals, including DSP
Cost per Acquisition Dropped
More suddenly and sharply than anytime in the brand’s history
The Challenge
When a premium travel brand approached us, they were struggling
to justify price points that were nearly twice those of their competitors in a highly price-sensitive market. To make matters worse, the field was already crowded but faced a continual influx of new entrants, always with cheaper prices. Competitors vied for the same keyword phrases to describe very different products, adding to marketplace confusion.
Despite spending $18,000 to $22,000 per month on advertising, the travel brand relied heavily on constant coupons and seasonal discounts without clear conversion benefits, even planning to take losses on major shopping events like Prime Day and Black Friday.
Why They Turned to Rio Roo
This brand required a partner with extensive experience in developing and implementing strategies for growing brands on Amazon.
After our detailed analysis and strategy brainstorming, our team delivered results better than they had even hoped.
The Strategy
Our approach was a counter-intuitive premium positioning strategy that rejected the conventional wisdom of constant discounting in a price-sensitive category. We began by eliminating all money-losing deals and coupons after data showed they had minimal impact on conversion. We then strategically raised prices by $4 per unit on main products.
Next, we reinforced the brand’s premium identity across all channels. We emphasized quality messaging over price and leveraged social proof by highlighting the brand’s 10,000+ reviews as a trust indicator. We also implemented a comprehensive cross-platform strategy, using tools like PixelMe for Google-to-Amazon campaigns and Amazon DSP for remarketing to increase repeat purchases and target competing products.
This holistic approach transformed the brand’s marketplace presence, leading to significantly higher profitability while maintaining a strong market position.
Execution: From Strategy To Results
- Eliminated constant coupons and money-losing deals to end the reliance on discounting
- Strategically raised prices on main products to reinforce premium positioning
- Leveraged social proof by highlighting customer reviews
- Integrated cross-platform campaigns, including PixelMe and Amazon DSP
- Implemented strategic competitor product targeting
Truth Or Dare?
The Truth:
- We have more than a decade of deep Amazon expertise.
- We partner with clients in 9 countries, across diverse sectors—from emerging to heritage brands.
- Our clients have averaged a 42% YoY revenue uplift for four consecutive years.
- 93% of our clients have stayed with us after 13 months.
Dare to see the results once we’ve tackled what’s holding you back!