From Underdog to Alpha
RioRoo Consulting doubles the profits of a Premium Pet Supplement Brand in 60 days by transforming their advertising performance.
A premium pet supplement brand was drowning under a 91% ACoS average and flatlining sales. Within 60 days, we restructured their Amazon PPC campaigns, optimized their catalog, and introduced a smart promotional strategy.
The outcome?
Their ad sales doubled, ACoS dropped by over 40%, and the brand enjoyed its strongest two quarters since 2019.
The Underdog in a Pack of Giants
This brand offers high-quality supplements for pets, but in a marketplace dominated by established players with deep advertising pockets, they struggled to compete. With $8,500 spent monthly on PPC and premium price points requiring customer trust, their challenge wasn’t quality—it was visibility, efficiency, and conversion.
Grinning like a Cheshire Cat
The results made the client happy:
Ad Sales Doubled
From $13.8K in January to $28.2K in March
ACoS Decreased by 42%
From 91% average down to 53% (significantly outperforming the pet supplements category average of 65-70%)
TACoS Improved
From 30% down to 22% during this period (well below the industry benchmark of 30-35% for supplements)
Subscriber Count Doubled
Creating predictable recurring revenue
Net Profits Increased by 40%
Through combined efficiency gains and sales growth
These results fueled the brand’s best sales stretch since 2019, sustaining momentum until an inventory stockout in August.
Barking Up the Wrong Tree:
The brand faced steep hurdles:
- Ad Spend Devoured Profits: ACoS averaged 91%, often hitting as high as 134%.
- Low Visibility: Competitors overshadowed their premium products.
- Price of Entry: Cost per click was inflated by aggressive category bidding.
- Acquisition Trouble: First-time buyers rarely returned, squeezing margins.
- Flawed Campaign Structure: The account wasn’t leveraging early successes, causing inconsistency and wasted spend.
Why They Turned to Rio Roo
This premium pet supplement brand needed a partner with substantial years of experience in creating and executing strategies for growing brands on Amazon.
Our team delivered results through a clever combination of data-driven analysis, deep platform knowledge, and active listening skills.
The Right Grooming
Campaign Restructuring:
- We expanded Sponsored Brands Video campaigns based on proven results.
- We consolidated single-target ad sets to accelerate learning.
- We fine-tuned bids with placement modifier analysis.
- We differentiated branded vs. unbranded terms for better spend allocation.
- We added defensive campaigns to block competitor encroachment.
Catalog Optimization
- We restructured variation trees to improve shopper navigation.
- We enhanced backend attributes for stronger search relevance.
Promotional Play
- We introduced Subscribe & Save coupons, running for six months.
- We treated coupon cost like 1–2 clicks—high ROI for lifetime value.
This layered approach tackled immediate waste while building a foundation for sustainable acquisition. The Conversion rates climbed from 17% → 22%.
Lessons from the Pack Leader
- Smart Structures Beat Automation: Tailored ad frameworks outperform cookie-cutter solutions.
- Think Holistic: Advertising and catalog optimization work best together.
- Data Is the Compass: Let metrics drive pivots, not guesswork.
- Promotions as Strategy: Coupons and Subscribe & Save aren’t add-ons—they’re growth engines.
By balancing efficiency with expansion, we demonstrated to our client how disciplined Amazon PPC management can double sales while unleashing long-term brand value.
Truth Or Dare?
The Truth:
- We have deep Amazon expertise since 2018.
- We partner with clients in 9 countries, across diverse sectors — from emerging to heritage brands.
- Our clients have averaged a 42% YoY revenue uplift for 4 consecutive years.
- 93% of our clients have stayed with us for the past 13 months.
Dare to see the results once we’ve turned your company around?