From the Underdog to the Alpha Dog
Rio Roo Consulting doubles the profits of a Premium Pet Supplement Brand in 60 Days by Transforming their Advertising Performance.
A premium pet supplement brand was left to the fringes of the pack by a 91% ACoS average and flatlining sales. But within just 60 days, we restructured their Amazon PPC campaigns, optimized their catalog, and introduced a smart promotional strategy. The brand began to shed its nervous crouch for a slow, weighty swagger.
The outcome?
Their ad sales doubled, ACoS dropped by over 40%, and the brand is now feasting on its strongest quarters in years.
Dog-Eat-Dog World
This brand offers high-quality supplements for pets, but in a marketplace dominated by established players with deep advertising pockets, they struggled to compete. With $8,500 spent monthly on PPC and premium price points requiring customer trust, their challenge wasn’t quality—it was visibility, efficiency, and conversion.
Leader of the Pack
The brand now stands on the highest ridge of the yard with ad sales, ACoS, TACoS and subscriber improvements having chased all the big dogs out of the den. These results have invigorated this pet supplement with the best sales stretch in its history. With much more visibility, its efficiency improved and conversion rates jumped from 17% to 22%—hot dog!
Ad Sales Doubled
From $13.8K in January to $28.2K in March
ACoS Decreased by 42%
From 91% average down to 53% (significantly outperforming the pet supplements category average of 65-70%)
TACoS Improved
From 30% down to 22% during this period (well below the industry benchmark of 30-35% for supplements)
Subscriber Count Doubled
Creating predictable recurring revenue
Net Profits Increased by 40%
Through combined efficiency gains and sales growth
Barking Up the Wrong Tree:
The brand faced steep hurdles:
- Ad Spend Devoured Profits: ACoS averaged 91%, often hitting as high as 134%.
- Low Visibility: Competitors overshadowed their premium products.
- Price of Entry: Cost per click was inflated by aggressive category bidding.
- Acquisition Trouble: First-time buyers rarely returned, squeezing margins.
- Flawed Campaign Structure: The account wasn’t leveraging early successes, causing inconsistency and wasted spend.
Why They Turned to Rio Roo
This premium pet supplement brand needed a partner with substantial years of experience in creating and executing strategies for growing brands on Amazon.
Our team delivered results through a clever combination of data-driven analysis, deep platform knowledge, and active listening skills.
The Right Grooming
Campaign Restructuring:
- We expanded Sponsored Brands Video Campaigns based on proven results.
- We consolidated single-target ad sets to accelerate learning.
- We fine-tuned bids with placement modifier analysis.
- We differentiated branded vs. unbranded terms for better spend allocation.
- We added defensive campaigns to block competitor encroachment.
Catalog Optimization
- We restructured variation trees to improve shopper navigation.
- We enhanced backend attributes for stronger search relevance.
Promotional Play
- We introduced Subscribe & Save coupons, running for six months.
- We set coupon costs to be the equivalent of 1–2 ad clicks, but with much higher long-term value.
This layered approach tackled immediate waste while building a foundation for sustainable acquisition. Net profits jumped up.
Lessons from the Top Dog
- Smart Structures Beat Automation: Tailored ad frameworks outperform cookie-cutter solutions.
- Think Holistic: Advertising and catalog optimization work best together.
- Data Is the Compass: Let metrics drive pivots, not guesswork.
- Promotions as Strategy: Coupons and Subscribe & Save aren’t add-ons—they’re growth engines.
By balancing efficiency with expansion, we demonstrated to our client how disciplined Amazon PPC management can double sales while unleashing long-term brand value.
Truth Or Dare?
The Truth:
- We have deep Amazon expertise since 2018.
- We partner with clients in 9 countries, across diverse sectors — from emerging to heritage brands.
- Our clients have averaged a 42% YoY revenue uplift for each of 4 consecutive years.
- 93% of our clients have stayed with after 13 months.
Dare to see the results once we’ve tackled what’s holding you back?