In today’s ultra-competitive Amazon marketplace, simply having a great product isn’t enough. Shoppers are flooded with choices, and their attention spans are short. So how can you make your product listings stand out? How do you turn casual browsers into loyal customers?
The answer lies in Amazon A+ Content Service and Amazon EBC Content Design — two powerful tools offered to brand-registered sellers to elevate their content, tell their brand story, and improve conversion rates. Read more
What Is A+ Content?
A+ Content (formerly known as Enhanced Brand Content or EBC) allows brand-registered sellers to enhance their Amazon products description pages with rich media content, including custom images, comparison charts, and formatted text.
Instead of the standard plain-text product descriptions, A+ Content creation enables you to showcase:
This enhanced visual storytelling improves customer understanding, reduces purchase hesitation, and boosts buyer trust.
Benefits of A+ Content Creation
Here’s why A+ Content Creation is a must for any serious Amazon seller:
1. Boosts Conversion Rates
According to Amazon, A+ Content services can increase conversion rates by 3% to 10%. Rich visuals and clear messaging drive more informed and confident purchases.
2. Reduces Returns
When buyers have a better understanding of the product, they are less likely to return it. A+ Content Creation addresses FAQs visually, minimizing post-purchase dissatisfaction.
3. Strengthens Brand Identity
Custom modules in Amazon A+ Page Design allow the seller to share their brand story, values, and mission, making their brand memorable and trustworthy.
4. Improves Mobile Experience
Over 60% of Amazon traffic comes from mobile. Amazon EBC Service provides a sleek, scrollable format optimized for mobile buyers.
5. SEO Advantage (Indirect)
While A+ Content doesn’t directly impact keyword ranking, higher conversions and lower bounce rates contribute to overall listing performance, indirectly influencing rankings.
A+ Content: Best Practices
To make your A+ Content effective, follow these proven strategies:
Keep It Visual
Use high-resolution images and infographics. Shoppers process visuals faster than text, especially on mobile devices.
Focus on Benefits, Not Just Features
Don’t just say your product has a “12-hour battery life.” Show how it improves the customer’s day—“All-day power for uninterrupted creativity.” Rio Roosevelt has experienced writers who provide top-of-the-game Amazon A+ content writing services.
Use Comparison Charts Strategically
Highlight other products in your catalog, helping customers find the best fit while cross-promoting your brand.
Tell a Cohesive Story
Every module should connect to the next—start with the problem, introduce the product, show benefits, and close with a CTA (Call to Action). Or, we can help you tell your story through our comprehensive Amazon A+ content writing services.
Avoid Clutter
Clean design, short bullet points, and strong headings keep the reader engaged. That is the essence of Amazon enhanced brand content design
What Is an Amazon Brand Store?
While enhanced brand content design enhances individual listings, the Amazon Brand Store gives you an entire mini-website within Amazon, exclusively for your brand.
Think of it as your digital storefront, free from competitor ads and distractions. You can create multiple pages to highlight product categories, seasonal promotions, brand videos, and your overall story. Our enhanced brand content services help you get the maximum leverage out of your digital storefront.
Benefits of an Amazon Brand Store
1. Boosts Brand Credibility
A professional, cohesive store design elevates your brand image and creates trust with shoppers.
2. Enhances Customer Journey
Shoppers can explore all your products in one place, increasing the chances of multiple purchases.
3. Supports External Ad Campaigns
Use your Brand Store URL in Facebook Ads, Google Ads, and email campaigns to direct traffic to a focused, branded shopping experience.
4. No Competitor Ads
Unlike regular listings, your Brand Store is free from competitor-sponsored placements, keeping the customer focused on your brand only.
5. Insights with Store Analytics
Amazon provides Store Insights, letting you track traffic, clicks, conversions, and sources of traffic.
Brand Store Design Elements
When designing our client’s store, we think of it like building a clean, well-organized retail space.
We make the most of:
Modular Layouts
Amazon offers drag-and-drop modules for:
Branding Assets
We upload our client’s logo, hero banners, and custom visuals to create an immersive experience aligned with their brand’s tone and style.
Multi-Page Navigation
Just like a website, we build multi-page structures:
Amazon Store Design Tips for Maximum Impact That We Use For Our Clients
1. We Define The Client’s Brand Identity
We make sure our client’s store is an extension of their brand. We use colors, fonts, and messaging consistent with their website or packaging.
2. We Use Clear Navigation
We help customers find what they’re looking for quickly. Our Amazon A+ design team organizes by categories, bundles, or product use cases.
3. We Prioritize Visual Quality
We use lifestyle images that show the client’s product in action. We avoid pixelated or generic stock photos.
4. We Update Regularly
We rotate banners for seasonal promotions, add new product launches, and test new layouts.
5. We Leverage Store Insights
We track what pages perform best, where traffic drops off, and which products attract the most clicks—then refine accordingly.
How to Create A+ Content and Amazon Enhanced Brand Content Design
Step 1: Join Amazon Brand Registry
Only brand-registered sellers can access A+ Content and Brand Stores. To enroll, you’ll need:
Step 2: Create A+ Content
Go to Seller Central > Advertising > A+ Content Manager, then:
Step 3: Set Up Amazon Brand Store
Navigate to Seller Central > Stores > Manage Stores, then:
Common Mistakes to Avoid in Amazon A+ Content Design
Overloading with Text: Long paragraphs or overly technical language turn shoppers off.
Using Generic Images: Stock photos fail to establish brand trust. Use real product and lifestyle shots.
Inconsistent Branding: Different fonts, tones, or colors confuse the shopper and weaken brand recall.
Not Optimizing for Mobile: Always preview A+ Content and Stores in mobile format before publishing.
Neglecting Updates: Outdated promotions or out-of-stock products create a poor experience.
A Quick Case Study
Our Client: A DTC pet accessories company approached us.
Our Challenge: We noticed low conversion on product listings and poor brand recall.
Our Solution: We introduced A+ Content on all listings and launched a fully designed Brand Store with:
Result (Over 3 Months):
Why You Can’t Afford to Ignore A+ and Brand Stores
Amazon A+ Content and Brand Store Design are no longer “nice-to-have” features—they’re essential tools in building a sustainable, high-performing Amazon business. They not only help your listings stand out visually but also foster trust, improve conversion rates, and strengthen brand identity.
If you’re a brand-registered seller, you have an unfair advantage. Use it.
Want a full re-design of your Amazon store?
Or Enhanced Brand Content Services That Rocket Your Revenues?
Our team of experts can create high-converting, visually stunning content that drives results.
